Gucci Garden

A look inside the bazaar-like store featuring products exclusively designed for the Gucci Garden in Florence. From special material pieces to several one-of-a-kind creations, all products feature a distinctive label and come in packaging exclusive to this store.

Gucci Garden pays tribute to the craftsmanship that echoes the palazzo’s mercantile origins and the House’s history of artisan workmanship. Therefore, half of the €8 entrance for the Gucci Garden Galleria is donated to support restoration projects in the city of Florence, where the brand was founded in 1921.

‘The Male – Androgynous Mind, Eclectic Body,’ a new exhibition in the Gucci Garden demonstrates how Gucci has interpreted and defined men’s fashion over the years.

The Gucci Garden Galleria, organised by theme, is strewn with clothing, accessories, video installations, artworks, documents and artefacts over the two floors. But you’ll also find modern curation blended with items from the Gucci archive – artists Jayde Fish, Trevor Andrew (aka GucciGhost) and Coco Capitán have been invited to decorate the walls. Their works sit alongside a giant 19th-century equestrian oil portrait, Fantino con bambina by Domenico Induno.